The Bang & Olufsen Time Machine
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Though the future is exciting, we can’t help but be curious about how the world must have been like in the times we couldn’t experience to their fullest or even at all. There’s a part in all of us that would like to take a step back from the present and experience the wonders of the past. What if you could be transported back to a different and much cooler America where the music was loud and the country was bustling with energy? With Bang & Olufsen’s Time Machine this dream has become a reality.
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Bang & Olufsen has placed immersive Time Machine popups around 13 cities in front of iconic venues. These popups resemble a telephone booth where a moment in music history can be intimately experienced with the help of Bang & Olufsen’s Beoplay H95 headphones and projected visuals along the walls of the booth.
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Users can visit the Troubadour Time Machine location in Los Angeles, California and experience the likes of Elton John and his historic performance there. Those who are located in New York can visit Woodstock's Time Machine in Bethel and experience what the Woodstock Festival of 1969 was truly like, or the Studio 54 Time Machine in Manhattan to enjoy the disco fever. There are so many more, including venues in Denver, Seattle, Nashville, Austin, and Detroit to name a few. It’ll be like you are truly there, standing before rock legends or deep within the disco crowds. The journey awaits you, but be careful you may just never want to come back.
Map it out
View the map depicting the placement of the time machines around the country. They are placed in locations of historical music events.
Ad Campaign
The time machines will be promoted through a series of print ad campaigns that will be placed around the country in hopes of drawing larger crowds to the specific locations. The ads are an array of many different designs. Some made to look a bit older to allude to what the time machine is about. Some show the headphones & map or time machine. Others have photos of featured artists. All of these design choices were made in order to draw the viewer in & give a small peek into what the time machine is all about.
Spotify Sourced
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The inspiration was drawn from experiences with book clubs. Book clubs are never really as fulfilling as you’d like them to be. Although it is nice to discuss thoughts with fellow readers; all you really want is your questions answered. What better place to get them answered than straight from the source? No more wasting your time pondering plot holes and cliffhangers with your miserable neighbor down the street. It’s time to bring back the satisfaction to reading.
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This is a new spotify feature that will allow readers the unique experience of having their comments & questions answered straight from the author themselves. Some of which include John Green, Margaret Atwood, Gillain Flynn and Neil Gaiman.
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With Spotify Sourced you can submit any number of questions at the end of each chapter for the author to personally respond to. In addition to this, the author will also leave personal statements regarding the chapter at the end in case the reader had no questions at all. This one on one experience is unlike any other book club and is curated specifically for you as the reader.
App Mockup
I created a quick design based on the already present Spotify set up. Using adobe XD I was able to do so with help from the guidelines I had put in place from my research.
Ad Campaign
The ads were meant to showcase the feeling that Spotify Sourced will give listeners. That being the feeling of complete seclusion with you & the author. Which is why the image of someone alone in an auditorium with a panel of authors felt like the right direction to go in. The last print ad was inspired by previous Spotify ads. I wanted to stay somewhat consistent with their style in order to attract the same crowd they have had for years.
